patmoroney.com

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11.16.07

Just like a hooker’s mini-skirt, brand names should be short and tight branding, comment, identity | (0)

Not a bad brief brand name article from the prople who brought you names like Prolastin, Cognos and Equant. I think the short and tight trend is right for now but it must have a shelf life. I don't see to letter brands for everything in the future, even if I do like Ka for a car. | NameLab: LabNotes is your source for trends in brand name development and brand strategy. |